Sale Alert! 20% off sitewide Did my makeup this morning and I’m really loving Merit Beauty! 💄 This minimalist makeup brand is clean, cruelty-free, and vegan, making it perfect for everyday wear. I can do my makeup in just 5 minutes and still achieve a fresh, simple look. The Minimalist Stick (concealer/foundation) is lightweight but gives great coverage without feeling heavy. Their Great Skin Serum has become a favorite in my routine, and the Eyeshadow in Studio is absolutely stunning! ✨ If you’re into effortless beauty, you have to check them out. Merit Beauty, minimalist makeup, clean beauty, vegan beauty, cruelty-free makeup, 5-minute makeup, beauty routine, easy makeup LTKBeauty LTKGiftGuide LTKSaleAlert