I'm really loving MeritBeauty! This minimalist makeup brand is clean, cruelty-free, and vegan, making it perfect for everyday wear. I can do my makeup in just 5 minutes and still achieve a fresh, simple look. The Minimalist Stick (concealer/foundation) is lightweight but gives great coverage without feeling heavy. Their Great Skin Serum has become a favorite in my routine, and the Eyeshadow in Studio is absolutely stunning! If you're into effortless beauty, you have to check them out. Merit Beauty, minimalist makeup, clean beauty, vegan beauty, cruelty-free makeup, 5-minute makeup, beauty routine, easy makeup LTKStyleTip LTKBeauty LTKActive