Comment “links” to get my picks!
It feels a bit inception-y to talk about a brand that’s so authentic to its inspiration and a sharp satire at the same time. I aspire to cover the old money aesthetic the same way, with both respect and comedy.
While I’m weary of repeating myself, I’ll note that “the old money aesthetic” is a fashion trend that translates preppy clothes for 2024. It largely interprets 90s J. Crew for today, making @lostjcrew happen for those of us without a time machine. It is not about cosplaying as people with generational wealth.
I’ve been admiring Sporty & Rich for their look, their story, and their imagery. The two brands that capture the old money aesthetic the best, imo, are Celine and Sporty & Rich. Celine is more formal, and S&R take you day-to-day.
Items mentioned
1. Hotel du Cap Stripe Embroidered Cotton Pajama Pants
2. Hotel du Cap Oversize Stripe Cotton Button-Up Shirt
3. SRC Embroidered Stripe Cotton Crop Button-Up Shirt
4. Eden Crest Wool Varsity Jacket
5. L.A. Athletic Group Cotton Graphic Crop Zip-Up Hoodie
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