Looking to up your makeup game for the holidays? Merit is my go-to for natural yet high coverage beauty products. All of these picks are super buildable and they come in the prettiest shades. Plus, the brand is currently having a 20% off site-wide sale for Black Friday! LTKSaleAlert LTKBeauty LTKCyberWeek

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Great Skin Instant Glow Serum with Niacinamide and Hyaluronic Acid | Sephora (US)
Day Glow Dewy Highlighting Balm | Sephora (US)
MERITClean Lash Lengthening Tubing Mascara | Sephora (US)
Brush No. 1 Tapered Blending Brush | Sephora (US)
Brush No. 2 Double Sided Eyeshadow Brush | Sephora (US)
Solo Shadow Cream-to-Powder Soft Matte Eyeshadow | Sephora (US)
The Minimalist Perfecting Complexion Foundation and Concealer Stick | Sephora (US)
Bronze Balm Sheer Sculpting Bronzer | Sephora (US)
Flush Balm Cream Blush | Sephora (US)