THIS IS MY ALL AROUND HOLY GRAIL MASCARA. Non-toxic or not, this is the BEST mascara… and I take pride in that. Mascara is by far my favorite makeup product, the one i’d pick if I could only choose one & was deserted on an island if you will….THIS IS IT. ILIA's Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-free, this 99% naturally derived mascara lifts, curls, lengthens and adds just the right amount of volume.Gentle enough for sensitive eyes, the 99% naturally derived formula also contains organic Shea Butter and fortifying Arginine (keratin) to help boost and enhance your lashes. ILIA's Limitless Lash Mascara can be effortlessly removed with water at the end of the day – no scrubbing or tugging required. Rated 3 for non-toxic on the think dirty app Awards: - Best Clean Mascara, Allure's Readers' Choice Awards (2020) - Best Clean Mascara, Allure's Best of Beauty (2019) - Best Natural Mascara, Glamour Magazine (2019) LTKGiftGuide LTKHoliday LTKbeauty