On the 7th January, the brand will launch a multifaceted age-support serum targeting visible skin renewal with the goal of regenerating the look of skin through firming, lifting and smoothing. The Ordinary lab has formulated a transformative new product that combines a high concentration of 3 next-generation plant-based growth factors (GF), offering a product that dismantles barriers of "price-to-quality" innovation. ADVCrowthFactors TheOrdinary LTKbeauty LTKuk LTKeurope

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