Chocolate brown is emerging as Fall 2024’s must-have neutral, bringing a rich, luxurious depth to the season’s palette. Designers like Max Mara and Bottega Veneta are incorporating the shade into everything from tailored suiting to leather outerwear, making it a standout alternative to black and navy. Its warm, velvety tones add sophistication while maintaining versatility, whether worn head-to-toe or paired with bold accents. For a season that values understated luxury, chocolate brown is the perfect blend of comfort and elegance. LTKStyleTip LTKSeasonal LTKShoeCrush