Purple shampoo is essential if you have blonde hair! Keeping that blonde hair bright and cool toned isn’t always easy - Kristin Ess is one of my favorite purple shampoo that works so well! & it’s very affordable. It comes in multiple size bottles purpleshampoo haircare & in case you were wondering, yes I did try this brand first because she spells her name the same way I do! That’s rare! 🤣 LTKbeauty