DigitalAIRE expands your styling range and delivers more, including 75% more air pressure, up to 5x more speed, and up to 50% more ceramic area, when compared to other Conair® DC motor hair dryers, for fewer hotspots and less damage. Frizz Defense® eliminates frizz with conditioning ions from a powerful internal ionic generator. Electronic toggle controls ensure precision styling and once you've perfected your look, the locking cold shot seamlessly sets it in place. LTKGiftGuide LTKHoliday LTKCyberWeek