Feeling totally emotional and moved by this opportunity. Thank you again @wwd @beautyinc for this incredible honor and recognition. To be able to disrupt a category and get recognized for it is something I would’ve never imagined. TBH- When I joined PHLUR and relaunched the brand in 2021 I wasn’t sure if it was going to work … as what we were about to do was something that has never been done before. We were launching a brand new scent that no one has ever heard of or smelled before exclusively on our website (we were not available at any retailers yet so no one was able to test it first before buying). Thru the story of heartbreak and loss … I vulnerably shared my deep emotions to missing being loved and missing a moment in my life.. that’s how MISSING PERSON was born. Little did I know that this story would inspire hundreds of thousands of people across the globe to share a moment or a person they were missing in their life. Missing Person deeply connected so many of us together.. it garnered a waitlist of 200,000 people all wanting to try a scent they’ve never smelled before. That was just 3.5 years ago and the start of @PHLUR . I know there are a lot of people on here who have ideas and have the itch to start something. I also know there are a lot of founders on here who have started something and are struggling to stay afloat. I’m here to say this can be you too. It is all possible. Sometimes your first act is not the one nor your second or your third but you just have to start somewhere and keep going. It s never too late nor are you ever too old to start something new (words of Bobby brown today!) as you only get better and smarter with age and experience.. truly!!!!! Thank you to my incredible @PHLUR team who continues to inspire me everyday and for our community who has supported me and PHLUR from the start. I love you guys deeply- this is your sign to follow your deep desires in 2025! Love you all LTKBeauty LTKSeasonal LTKStyleTip