Brand of the year goes to Rare Beauty! From the top tier products to the brands mission and their social media marketing strategy they truly check all of the boxes LTKunder100 LTKbeauty LTKunder50

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Soft Pinch Liquid Blush - Rare Beauty by Selena Gomez | Sephora | Sephora (US)
Rare Beauty by Selena GomezIlluminating Primer- Always An Optimist Collection | Sephora (US)
Stay Vulnerable Melting Cream Blush | Sephora (US)