I love the smell and it makes fur super softer and fluffier! Not only does Doggy ‘Poo Shampoo help keep your dog's coat healthy and shiny but it also helps less fortunate pups and other pets find their forever homes with 100% of net proceeds going to two great pet partners: Shelter to Soldier and the San Diego Humane Society. LTKunder50 LTKFind LTKfamily