The Ordinary is some of the best skincare and almost everything is <$10. If you want to start adding more serums, these products are affordable dupes and derm-approved. 2024 is the year to add hyaluronic acid, retinol, or niacinamide to your skincare routine! Available at Target, too! LTKfindsunder50 LTKMostLoved LTKbeauty

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The Ordinary Hyaluronic Acid 2% + B5 - 1 fl oz - Ulta Beauty | Target
The Ordinary Niacinamide 10% + Zinc 1% - 1 fl oz - Ulta Beauty | Target
The Ordinary Natural Moisturizing Factors + HA - 3.3 fl oz - Ulta Beauty | Target
The Ordinary Lactic Acid 10% + HA - 1 fl oz - Ulta Beauty | Target
The Ordinary Retinol 0.5% in Squalane - 1.01 fl oz - Ulta Beauty | Target