The Ordinary skincare line is known for its straightforward formulations, high-quality ingredients, and affordability. Here are some benefits that make it a great option, especially for women over 40: 1. Affordable High-Quality Products The Ordinary offers effective skincare solutions at a fraction of the cost of many high-end brands, making it ideal for those who want results without overspending. 2. Targeted Ingredients Each product focuses on a specific active ingredient, like retinol, hyaluronic acid, or vitamin C, allowing you to customize a routine that addresses your skin’s unique needs, such as: Fine lines and wrinkles (Retinol, Matrixyl 10% + HA). Loss of elasticity (Buffet + Copper Peptides). Hyperpigmentation (Niacinamide 10% + Zinc 1%, Alpha Arbutin 2% + HA). Dryness (Hyaluronic Acid 2% + B5). 3. Transparency The brand provides clear information about the ingredients and their concentrations, empowering you to make informed decisions about what you're applying to your skin. 4. Minimalistic Formulations The Ordinary avoids unnecessary additives like fragrances and fillers, which can irritate sensitive or mature skin. LTKBeauty LTKSaleAlert LTKFindsUnder100