There’s a new beauty brand at Target—and it’s going viral for a reason. 💄 MCoBeauty is making waves for its spot-on recreations of high-end cult favorites, from glowy base products to peptide-packed lip treatments. The formulas, the packaging, the price point… it’s giving designer beauty energy without the designer price tag. 👯‍♀️ The best part? The reviews are actually great. 👀 ✨ Definitely worth a look if you’re searching for affordable alternatives to your luxury go-tos. Shop the full MCoBeauty roundup below. TargetFinds AffordableBeauty BeautyOnABudget Dupes MakeupDupes GoingViral LTKFindsUnder50 LTKBeauty