Last year I wanted a Vitamix blender without the hefty price tag and found this better on the budget option. This year’s model has some cosmetic upgrades but mine looks identical to the Vitamix but with a different brand name. And the off brand has more power even! Blenders are a great kitchen staple for healthy eating. I did all the research so you can just click and shop. Happy New Year! LTKFind LTKhome LTKfit