There are so many harsh chemicals & ingredients in products that are used everyday. I try my best to find clean ingredient products for myself and my family. This new line is amazing and is EWG certified meaning it contains no harmful ingredients. Such a great line for babies & kids! They also have products for pregnant women & new mamas 😊 http://liketk.it/34qm5 liketkit @liketoknow.it LTKbaby LTKkids LTKfamily @liketoknow.it.home @liketoknow.it.family